2025年7月6日 星期日


 山村晨騎,遇見台灣下一個文明篇章】

今天早上只是想騎車上山喝杯咖啡,沒想到這趟短程旅途,卻讓我深深感受到台灣正在發生的變化。
在距離台積電總部不到十公里的山村,首先遇見清大張安世教授與夫人美惠。兩位早已在大山背居住十多年,遠離喧囂,卻為張教授的研究與人生思考帶來安定與能量。他們熱情請我喝一瓶手工啤酒——這啤酒可是由台積電退休的莊副總釀製的。他將科技人的精密精神,轉化為生活美學與精釀文化,讓人感動。
上到咖啡店,老闆吳先生沒給我咖啡,卻又倒上一杯生啤酒;接著遇到多年來一直在山上賣菜的婦人,她的笑容依舊親切。最後到樂善堂見老朋友——他抱怨生意差,因為台灣人現在都出國玩了。我提醒他:「你的對手已是國際,但機會也在這裡。」只要把水粄、蛋糕這些在地風味,轉化為有記憶點、有設計感的體驗,就能吸引在地與國際的目光。
下山前,在廟前遇見老友,替他拍下一張山村的優雅身影。這一日的騎乘,不只是風景,而是一段文明旅程。
🌿 我們正看見一個轉變的世代——那些曾打造全球科技高峰的 Baby Boomer,如今帶著他們的智慧與資源,回到土地,投入文化、生活、美學。他們用行動證明:台灣的主場,不只是在晶圓廠裡,更是在山林田野中,發酵出一種能讓世界感動的生活方式。





From Silicon Precision to Cultural Legacy:
A Morning Ride Through Taiwan’s New Chapter

This morning, I set out on a simple bike ride into the hills just ten kilometers from TSMC’s global headquarters. What I found along the way was far more profound: a glimpse into how Taiwan’s Baby Boomer generation—who helped build the world’s tech infrastructure—is now quietly crafting the next chapter of Taiwan’s contribution to global civilization.
In a small mountain village, I ran into Professor An-Shi Chang from National Tsing Hua University and his wife, who have lived here for over a decade. For him, this rural retreat offers clarity, grounding, and the energy to pursue meaningful research. They invited me to share a beer—one not just any brew, but a craft beer made by a retired TSMC Vice President, who has transformed the company's spirit of precision engineering into a culture of artisanal brewing.
At a mountaintop café, the owner greeted me not with coffee, but with another glass of freshly poured craft beer. Down the road, I passed a vegetable vendor I’ve known since my youth—still rooted in the same soil, still smiling with the grace only age and nature can bestow.
I later stopped by a local café struggling as Taiwanese travelers head abroad. I reminded the owner: in today’s world, your competition is global, but so is your opportunity. Build on Taiwan’s unique strengths. Combine local treats like shui ban(steamed rice cakes) with refined experiences. Turn authenticity into innovation, and your customers—local and international—will return not just for coffee, but for meaning.
Before heading downhill, I took a photo of an old friend in front of the village temple. His quiet presence, the timeless backdrop—it all speaks to the elegance and resilience of Taiwan’s rural soul.
💡 In Taiwan today, we are witnessing a powerful shift: Baby Boomers who once powered the rise of the global tech economy are now bringing their experience, wealth, and worldview back into Taiwan’s cultural and lifestyle industries. They are helping reshape what it means to live well—not just in comfort, but in contribution.
📍This is Taiwan’s new innovation frontier. Not just semiconductors, but a way of life that merges local identity with global relevance.
 

沒有留言:

張貼留言